With 18 years of experience in digital marketing, I have expertise in various crucial aspects such as SEO, SEM, PPC, email marketing, and social media marketing. I have consistently adapted to changes in search engine algorithms, optimizing websites through keyword research, content optimization, and backlink building. My skills in SEM and PPC advertising include crafting compelling ad copy, conducting keyword analysis, and optimizing campaigns for maximum click-through rates and conversions. I excel in email marketing, using personalized campaigns and automation workflows to achieve high open rates, click-through rates, and conversions. Additionally, I have a strong grasp of social media marketing, creating engaging content, managing communities, and implementing targeted advertising campaigns. My ability to stay updated on industry trends, utilize data-driven marketing, and effectively communicate and manage projects make me a trusted authority in the field.
I identified 15+ years ago that I like to build which is what pulled me into the start up world. I power up when I partner with individuals and businesses in building a foundation that supports efficiency, time for creation, innovation, and teamwork. My background is in customer success, account management, and project management. I started in the agency world, moved over to a brand, and landed in technology with a focus on marketing and the customer journey. My passion and expertise in customer engagement, product adoption, and customer support in the SaaS industry helped successfully launch client health dashboards, implement client segmentation strategies, and lead various teams. Results led to significant increases in logos and revenue retention, but even more to internal efficiency and employee happiness. Removing roadblocks to help teamwork and win together is my personal measure of success. Seeing individuals and small businesses thrive is the ultimate reward.
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